The key to successful advertising is not only a catchy one-liner or an impressive design, but it is
more than that. Media Buying is a process to identify and purchase ad space on platforms relevant to
a brand’s target audience. The role of a media buying agency has quadrupled considering that it is
not only limited to traditional marketing channels like TV, Radio or Print but goes beyond to
Digital marketing platforms such as websites, social media these days.
As Peter Drucker said, that the best way to predict the future is to create it, media planning
and buying are no different, as agencies through their prowess predict the right platform for a
business to advertise on so that the brand prospers in the future.
With the media plan established, media buyers zero down on the most effective and
agreed upon partner channels and buy space as per mutually decided budgets ensuring economies of
scale for companies from an advertising viewpoint. For Sangyaa PR, both media planning and
buying go hand-in-glove as we collaborate with the best that is available for your brand and
ensure that it gets the eyeballs it deserves.