While building any website, you should know that creating design attractive, informative, and enjoyable is your top priority. You have 6-8 seconds at most to draw others attention to your website. And it’s less than two flashes. You can literally lose another customer in an instant if your business website falls short.
The good news is that creating a great website from scratch is relatively easy, especially with a website builder like Wix. But if you’re going to be a DIY enthusiast, be sure to follow best practice. This helps your website to grab visitors’ attention and secure sales.
Here are some do’s and don’ts that SangyaaPR follows that will point you in the right direction.
The Do’s
- Make it easy for visitor’s to scan your pages –
When users visit your site, they’re more likely to take a quick look at your page than read everything. For example, when visitors want to find specific content or perform a specific task, they navigate through the pages of your site until they find what they are looking for. And you, as a designer, can help them by designing a good visual hierarchy. Visual hierarchy refers to the arrangement or presentation of elements in a way that suggests meaning ━ e.g. where their eyes should focus first, then second, etc.
Practical tips:
- Avoid walls of text. Divide information into groups for easier visual digestion. Break up walls of text with headings or bullet points.
- Give more visual weight to important elements. Focus on important elements like call-to-action buttons or sign-up forms that your visitors can see right away. You can highlight items of different sizes or colors.
2. Keep your interface consistent –
One of the most important tenets of good UX is maintaining interface consistency throughout the product. The overall look and feel of your website should be consistent across all pages. Consistency in navigation, color schemes, fonts, and writing style can have a positive impact on usability and user experience.
Practical tips:
- Make the design usable first. Consistency is a double-edged sword. If your site isn’t designed right from the start, unifying other parts of your site will result in poor design. So make the design usable first and then consistent.
3. Design easy-to-use navigation –
Navigation is the foundation of usability. It is the most important interaction technique on the Internet. Good site navigation is essential to ensure visitors find what they are looking for.
Practical tips:
- Keep top-level navigation for basic navigation options. Limit your top-level navigation links to a maximum of seven options ━ the number of items an average person can store in working memory is 7 ± 2 ━ and create secondary navigation with clear categorization.
- Use unique labels for navigation options. Use familiar words in your menu options so visitors can understand them better.
4. Change the color of visited links –
Links play an important role in the browsing process. If visited links don’t change color, users may inadvertently visit the same pages multiple times. Knowing your past and current locations can make it easier for you to decide where to go.
Now The Don’ts
1. Don’t make users wait for content to load –
Load time is extremely important to user experience. As technology advances we get impatient and now 47% of users expect a website to load in two seconds or less. When a website takes longer to load, visitors can get frustrated and leave the website. Therefore, speed should be a priority when building a web application.
Practical tips:
Avoid blank pages when loading. If it takes a while to load, consider displaying some of the content with some form of visual feedback ━ e.g. B. with a charge indicator. Optimize
images. Images, especially large background images, can take a long time to load. You can significantly reduce loading time by optimizing your images.