Why go with Video marketing?
Video marketing has all the potential to help you reach your targeted customers with ease with the use of attractive elements like videos, images, sound and whatnot. By 2023, it is expected that adults will be watching 80 minutes of digital video every day. Hence marketers need to be aware of the facts and boost their marketing strategies using creative videos. Fortunately, there are many ways to incorporate video into your social media marketing. We shouldn’t limit ourselves to fancy instructional videos or TV spots and must get into the world of video marketing with more attractive strategies which can grasp the viewer’s attention within the first few seconds.
A 7-step process to start your video marketing plans.
- Make plans for your video marketing.
At the beginning of any new marketing strategy, it is important to set goals that describewhat you want to achieve with your videos. When you’re just starting, it’s a good idea to set some goals so you don’t feel overwhelmed. An example of a video marketing goal could be to build brand awareness. However, with the right action and creativity, your video marketing strategy can do more than just build brand awareness with your potential customers. It can also end up them considering your product.
2. Choose your platforms.
Every social media platform has its video format, so there’s plenty of room to have a try while you look forward to getting some leads. Suppose you never tried platforms like YouTube or Instagram which are widely known for brand promotions with their video format then it would be a good choice to exploit your audience based on other platforms. According to the Sprout Social Index™, Facebook, YouTube, Instagram, Snapchat and TikTok are the platforms consumers and brands will use the most in the years to come.
3. Choose your video formats.
Determining the type of video that best suits your brand is an important step in your marketing strategy, all of your ads should not be of the same type try to put combinations which target different sets of audiences. Our Sprout Social Index™ study found that consumers want authentic content from brands on social media, about 51% of consumers want brands to make their products or service stand out and there are about 39% want to see customer testimonials/storefronts and 34% want posts that show brand personality and less produced content. Hence it is important to have a mixture of all these kinds so that you don’t miss any of your leads.
4. Organize the content creation
An excellent content production strategy will save you time and money over a long period. You can use analysis tools available online, use spreadsheets or traditional paper but you should be able to track your past advertisements and what you have achieved. Make new strategies or re-design your existing strategies based on the output of your past video content. If you are unable to figure it out it’s recommended to hire a marketing agency to make your work done.
5. Organize and advertise the videos.
Now that your video is ready, it’s time to plan and promote it. Some management platforms like Sprout offer video publishing options. For example, Sprout’s YouTube posting options include details such as tags, categories, playlists, and privacy settings. They are the only social media management software that lets you manage your TikTok content, allowing you to schedule videos on the same schedule as your other social media posts, all in one platform. Don’t think that social media videos are disposable.A fully produced video can be uploaded to multiple networks within a month depending on the community schedule. It can be promoted multiple times on Twitter,and with live streams you can attract the audience to view your product in real-time and that also makes them feel being given personal attention which adds value to your product.
6. Understand the process of post-production
Give post-production plenty of time, especially if your video content will be used for advertisements or require more intensive editing. Post-production is more than simply editing scenes and reassembling them to music. Closed captions, text overlays, call-to-action panels, and other features are one of the widely focused post-production components. You’ll need more time the more you focus on these elements the more attractive and polished your videos will be. Some videos just require minor post-production changes, for instance, the moment a Facebook Live session concludes, the footage is made public. The caption and title can be changed and nothing more. Post-production is also applied to already uploaded videos such as on YouTube where you can change the title, and description and edit bits of the uploaded video without reuploading it.
7. Recognize and evaluate metrics
The last step of any strategy is the most important of all: analyze it. You don’t know how a video is doing unless you look at the stats associated with it like views, view times, watch time, and interactions such as comments, shares or likes. Each social media platform provides different sets of video data based on what algorithm it works on. Each platform has native analytics tools that let you know how your video content has performed over a while. The data you are focusing on must be relevant to your advertisement goals so that you can have a better understanding of the effectiveness of the advertisements you made.
Conclusion
Hence we can conclude that video format of advertisements will be the future of promoting your products or finding leads, it is important to understand your product as well as the audience and advertise it in a format that attracts the user’s attention. In the end, it’s not done with creating advertisements but also analyzing how it has performed and also the algorithms on which the social media marketing works.