There are numerous ways of capturing the attention of the audience. In any business, marketing is the most important part that helps to grab the attention of prospects. There are two ways in which marketing can be done. One of them is traditional marketing, and the other is digital marketing. Traditional marketing has been evolving for centuries, whereas digital marketing has only recently arrived. Both of them have their own pros and cons and are also good in their own way. The main distinction between them is the medium through which a marketing message is delivered to an audience. Some of the key differences between both of them are as follows:
Targeting
With traditional marketing, it is easy to reach out to the local audience but makes specific targeting difficult. But when it comes to Digital marketing, it is easier to target specific demographics, interests, and characteristics and you can target people from all over the world. Thus, targeting is better with digital marketing.
Engagement
Traditional marketing takes a more personal approach because the engagement with customers is more direct. With digital marketing, the marketer’s physical presence is not required. The majority of the interaction occurs online in the form of comments, replies, and so on.
Expenses
Traditional marketing involves printing, radio and television advertisements, and so on, which makes it more expensive and it is more difficult to scale. Online marketing is less expensive because budgets can be set, and it is much easier to track results with real-time marketing results. In comparison, digital advertising is less expensive than traditional advertising.
Results
When it comes to traditional marketing, it can take a few weeks or months to track results of campaigning. But with digital Marketing, real time results are available with the use of reports and web analytics, hence making it easier to track results and also there are more metrics available in digital marketing as well such as views, click-through rate, etc.
Strategy
Because traditional marketing efforts do not produce real-time results, strategizing takes longer due to the limited data available. But in case of digital marketing campaigns the results are readily available making strategy improvisation is much easier.
Sustainibility
Traditional marketing relies heavily on hard copies describing the product or service (magazines, newspapers, etc.). Whereas, various digital platforms provide softcopy product/service information via their websites, social media platforms, and so on. This is available to the user at any time.
Communication
Traditional marketing relies on one-way communication. The interaction between the user and the marketer in digital marketing is two-way. As a result, communication is unquestionably superior when comparing digital marketing to traditional marketing.
Flexibility
When it comes to traditional marketing, once a marketing campaign is executed it cannot be changed, or we can say traditional marketing is rigid in nature. But with digital marketing, it is possible to make changes in the campaigning as per the needs.
Feedback
As in traditional marketing, it is difficult to track results of the campaign, we can simply hope for a positive outcome. But when it comes to digital marketing, an open line of communication is involved which makes it easier to analyze feedback to a specific campaign. In comparison to traditional marketing, it is easier to fix any glitches in digital marketing.
What should we choose ?
This question has a simple answer: it depends. For the most part, digital marketing is the best option. One should go with Digital Marketing if the targeting is specific, while keeping costs low. It also allows you to gather valuable information about your prospects immediately, that allows you to create even more effective marketing campaigns.
Surely Digital marketing is the modern way of marketing and promotion but that doesn’t make Traditional Marketing old fashioned or of no use, it has its own significance. Traditional marketing may prove to be more productive if we want to reach an older audience or local audience.
While hunting on marketing methods you should always consider your audience first, get their information, understand their needs and then choose between them and also there is always a possibility of mixing them both.
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